New Public Relations Manager
POSTED November 15, 2017
Skyjack brings their public relations strategy in-house
November 16, 2017; Guelph, Ontario – Linamar Corporation’s (TSX-LNR) Skyjack division brings their public relations strategy in-house and welcomes a new Public Relations Manager, Danita Jaipersaud. With experience in pairing communication with digital media and the construction industry, Jaipersaud will help Skyjack increase its brand awareness with their targeted audiences.
“Danita is a welcome addition to our team,” said Chantal Theoret, global marketing & communications manager, Skyjack. “We have a lot of exciting news coming down the line and Danita will be instrumental in building out our strategic communications efforts.”
With a history of successfully juggling multiple brands and projects, Jaipersaud is an experienced professional who has worked in both agency and corporate environments.
“I’m very excited to join the Skyjack team and help ramp up some of our PR efforts,” says Jaipersaud. Skyjack previously used a Chicago-based firm SE10 for their public relations efforts. In September 2017,
Skyjack made the decision to bring their PR efforts in-house in order to streamline processes and shorten turnaround time. “It has been a pleasure to work with SE10 and we thank them for their great work on our behalf,” said Malcom Early, vice president of marketing at Skyjack.
Jaipersaud is an active member within the Guelph community and sits on various boards to raise awareness for local events, and increase exposure for locally owned small businesses.